Why are we here? It’s more than an existential pondering. It’s the difference between a presentation or a conversation that gets you what you want and one that falls flat.
Every communication has a goal.
Sometimes it’s to make plans for lunch. Sometimes it’s to maintain a relationship. Sometimes it’s to get executives to back your project.
That’s why it’s important to know what you want and know how to communicate your vision with people who can help you reach that goal.
Answering the question “Why are we here?” will help you clarify things.
Think of your audience as your team. They’re the ones who will help you score that goal.
You’re the team captain. Huddle the players. Share the strategy. Tell them what they can do to make it happen. Motivate everyone to help the team cross that goal line.
Let us help you develop your game plan.
The Mathews Group delivers training for corporate communicators, government officials and journalists, with an emphasis on helping engineering- and science-driven organizations communicate more effectively.
Melissa, founder and president of The Mathews Group, has developed training for corporate clients and public affairs officials, focusing on communications planning, messaging and writing.
Katherine, director of training, has expertise in interpersonal communication, conversational writing and extensive research in creating and maintaining audience connections.
As you might imagine, launching a new television network isn’t easy. In addition to all the technical issues, there’s the matter of making sure you have a staff operating with a shared editorial vision. Especially if you’re CNN. That’s where we came in to help. We developed two training modules for CNN Content Sales as part of its training and consulting program for broadcast affiliates.
We love helping clients communicate better through targeted training and coaching in key skill areas, such as writing, presentations and multi-media development. We serve new and established clients with a wide variety of customized courses. Each has focus and structure that is tailored to your unique needs and utilizes your work products. You will never get “pre-packaged” training. Interested in helping your team grow? Reach out to us!