The Mathews Group represents at #CAPRSA

In May, Melissa represented The Mathews Group at Counselor’s Academy, the Public Relations Society of America’s annual gathering of small agency leaders. And it was in Key West — so, a real sacrifice to attend.

Not to be distracted by the amazing scenery, perfect temps, and fruity frozen drinks, Melissa dove into the incredibly informative sessions, made lots of great connections with super-smart practitioners, and generally brought back tons of best practices to benefit both our clients and our members.

From the setting sun to social media to six-toed cats, learn more about this year’s Counselor’s Academy on Twitter at @CAPRSA.