Why are we here? It’s more than an existential pondering. It’s the difference between a presentation or a conversation that gets you what you want and one that falls flat.

Every communication has a goal.

Sometimes it’s to make plans for lunch. Sometimes it’s to maintain a relationship. Sometimes it’s to get executives to back your project.

That’s why it’s important to know what you want and know how to communicate your vision with people who can help you reach that goal.

Answering the question “Why are we here?” will help you clarify things.

Think of your audience as your team. They’re the ones who will help you score that goal.

You’re the team captain. Huddle the players. Share the strategy. Tell them what they can do to make it happen. Motivate everyone to help the team cross that goal line.

Let us help you develop your game plan.

The Mathews Group delivers training for corporate communicators, government officials and journalists, with an emphasis on helping engineering- and science-driven organizations communicate more effectively.