Us on Medium: Three things you need to know about telling your startup story

Katherine puts forth some great considerations on Medium today for startups and small businesses on the level of PR agency support that’s right for them. Here’s a tease: “Like anything, you need the right partner. If you’re a scrappy startup with a revolutionary idea, you’re not going to find your match with a huge, traditional agency. If you’re in tech, engineering, science or medicine, you’ll want an agency that operates in those worlds. You need to find your people.”